Creating Your Artwork
We have a wide array of product options here at 405Media, with an assortment of paper and multiple add on services we offer many choices for you and your customer. Here are a few things to consider first before you start your order.
Files must be setup according to stated specifications. You are fully responsible for following such guidelines which include file types, bleed setup, art resolution, all fonts being outlined, orientation and color usage. When starting on your artwork please be aware that we have templates readily available on our website to help you create your artwork. This will give you the exact dimensions and guides to help you with your project. If one is available to you at the size you require we highly recommend using it (if you do not see a template for the size you require please contact us for the requirements at 714-881-4056 or sales @ 405media.com ). Note: Please remove the template guide prior to upload or it may get printed along with your artwork.
The shipping quantity of each job is very accurate. However, 10% overrun or under run is possible and within industry standards of being an acceptable shipment. Please take this into account when ordering an exact amount. It is recommended that you get more than needed due to this standard.
When designing artwork refer to our website for what sizes and paper stock are available. When choosing paper stock remember that certain add on services may not be available as well as certain quantities. If you do not see a size that fits your project we can do a custom cut on most products in 1/4" increments.
Allow your self an ample amount of time during production. On each product we display an production estimate on how long your project will take to complete on each product. This is ONLY an estimate and is NOT guaranteed. Problems with your artwork, add on services, and unforeseen issues (job reprints, shipping delays, etc) will always add to the production time and we recommend giving yourself a few days to cushion the deadline on any time sensitive project. In addition, if you place several jobs in the same order it will always wait for the latest order before it ships (Example: if you have one job which takes 7 to 9 business days and another order that takes 2 to 4 business days the ship by date will be determined by the longest turnaround time).
Please be aware that we only have rush services on certain products and list those as rush products. On other products we can not speed up your project or make any changes to the shipping method. Typically the deadline for your order to go in the next day is 12:00 Pacific Standard Time (Example: If you place your order after 12:00 PM Pacific Standard Time on Monday your order will not go into production till Wednesday).
Gang Run Printing
The printing process in which multiple print jobs are produced on a common print sheet is referred to a gang run. Understanding the positive aspects as well as production limitations as a print broker will help to set you and your customer's expectation.
Positive aspects of the gang run printing process: It saves your customer a considerable amount of money. Many cost factors are shared on the sheet to reduce the overall cost per job. Environmentally more friendly. Ganging jobs together uses paper more efficiently by filling up the sheet and thus reducing paper waste. This driven by economics since the more that is squeezed out of a sheet, the lower the cost.
Limitations of the gang run process:
Color: This is by far the biggest limitation with gang run printing. It is difficult to maintain control of color because there are many jobs on one sheet. Therefore it is impossible for any printer using a gang run process to be able to guarantee color output. This cannot be emphasized enough that Color is not guaranteed and may differ each run. We recommend if you have many print pieces you are going to print to print them at the same time and we will do our best to print them on the same run.
Quality of output: Since there are many jobs on a sheet, its difficult to maintain a certain output quality. Solid colors have the potential to show streaks or ink coverage may be over-saturated. We recommend to slightly decrease ink values up to 10% to get the desired ink coverage you desire.
File Format Options
We accept all sorts of formats including Adobe Illustrator, Adobe Photoshop, PDF, JPEG, Tiff formats. Other formats may also be accepted, but please check with us first - typically you can save or export your artwork in one of the previous formats.
Illustrator Format: Make sure to flatten all transparencies in your document (See Transparencies for more information). All text must be converted to outline before submitting your artwork. If using artboards, be sure to export the artboards with proper bleeds.
EPS Format: Make sure to flatten all transparencies in your document (See Transparencies for more information). All text must be converted to outline before submitting your artwork.
Adobe Photoshop Format: Please flatten all files before submitting at a minimum of 600 PPI and maximum of 1200 PPI with line art. (Except for banners which are all at 100 PPI. See Banner Requirement for more information.)
PDF Format: This method is preferred since its the industry standard to work with. Acrobat 4 or version 1.3 is recommended since it works to prevent transparency issues. All transparencies should be flattened before hand to further prevent any errors during printing (See Transparencies for more information). Also set your the quality to press quality. Certain fonts may not work well with PDF formats such as CID fonts so we do require all fonts to be outlined or the file flattened before you convert to a PDF. Also be sure to include bleeds in your save options - this is the most important, and most often forgotten.
JPEG: Make sure that you have a minimum of 350PPI, but we recommend 600 PPI (Except for banners which are all at 100 PPI. See Banner Requirement for more information.)When using a jpeg format please be aware that a slight quality difference may occur due to the compression it uses.
TIFF: Make sure that you have a minimum of 350PPI, but we recommend 600 (Except for banners which are all at 100 PPI. See Banner Requirement for more information.)
Your dimensions should be the trim size plus a .0625" bleed on each dimension (Example: 2 x 3.5 business card will be 2.125 x 3.625). Even if a file has no bleed with white edges you still must leave this bleed. You should not have more canvas size than required.
For Example, a Standard Business Card setup in Photoshop would be 3.625x2.125"
(3.5x2" + .0625 bleed all sides) @ 600PPI with CMYK Color Mode:
Using Illustrator, you would setup the document with 2-6 Artboards (Depending on if it is a simple design (front/back), with spot UV, or spot UV & foil). The artboards would be 3.5x2, with .0625 bleed on all sides.
(Spacing and orientation is irrelevant)
The only exception to this is on Banners (please see Banners Requirements for more information)
If a template is available on our website we highly recommend using it to create your artwork. Templates are available on our website. Please remove the template before submitting your artwork.
The safe area is exactly .125" inside of the trim area. This safe area is for important text and artwork since the trim may shift during the trimming phase of production.
If a template is available on our website we highly recommend using it to create your artwork. Templates are available on our website. Please remove the template before submitting your artwork.
OrientationWe do a standard head to head process and we require all artwork to be print ready before submitting.
Due to gang run limitations, we do not guarantee or match color and shifts in color may occur each print run. This may happen on large number of similar jobs that spread over multiple print runs, or reprints and you must be aware of this.
Please make sure all files are in CMYK mode. We do not use any spot colors or Pantone colors and they must be converted to CMYK before uploading through our website. If you use RGB or any other mode aside from CMYK there will be a color shift.
Check your values carefully before submitting any artwork. Certain colors may look differently on your computer screen or personal printer compared to when its printed from us. We highly recommend using a process color guide to help you choose your colors to lessen the chance of a color shifting. Your print may also vary from printer to printer due to the press model, paper stock, and calibration. If you have any questions please feel free to contact us.
Orders on silk lamination will tend to cause artwork to be slightly darker or greyer so we do advise orders placed on silk to be lightened (about 10% to 15%) before submitted. However, there is no guarantee that your colors will turn out correctly. Some color shift is to be expected due gang run limitations (See Color for more information),
Multiple Files on A Single Document
The only time you may submit a multi-page document is on booklet orders (See Booklet Setup for more information). All other artwork must be separated (Example: A 4/4 14 pt business card with spot UV would have a total of 4 files. Front, Back, UV Mask Front, UV Mask Back).
Avoid using glows, shadow effects, and transparent objects unless they are flattened or rasterized at 600 to 1200 DPI. These transparencies could cause unwanted effects on your artwork when sent to print.
Blue printing Purple
Blue and purple are very close in the color spectrum. A CMYK blue set at 100% Cyan and 100% Magenta will look very blue on-screen and appear purple after offset print or digital print.
To resolve this issue, make sure Magenta is 30% less than Cyan when using very high Cyan values.
This will adjust the color further away from the purple tone and should print closer to the desired blue.
Rich Black & Ink Coverage
Process black is 100% black which tends to print in a brownish shade thus most designers wish their blacks to be richer dark color. Rich Black is a generation of process colors blended together to create a deeper black color. This is accomplished by mixing CMYK to values which obtain a darker black. The term warm black is a black with more magenta and yellow and appears more red shade of black. A cool black may be made up with more cyan to give a more blue black shade. Over saturation of black can lead to many complications on your order and should not be over 250% ink coverage. To prevent this we recommend using the black generation numbers below for a standard rich black due to its low saturation but still offer a rich black.
Cyan: 40, Magenta 30, Yellow: 20, Black: 100 Not adjusting ink levels to print is a common problem by designers. This can be accomplished multiple ways depending on your program and the types of artwork you are dealing with. Below we will cover a few examples. Photoshop Layers and Black: Shown here is artwork with a black circle filled with standard photoshop black. 75C, 68M, 67Y, 90K. This would be 300% ink coverage (you add the valus together).
If your element is a layer, thus has no color outside of the element - make sure you are in CMYK color mode, you select your element > choose layer style 'color overlay'
Next, you click the color square next to blend mode, then specify a 40,30,20,100 color (if the element is not black, then specify a less dense color under 250%), click OK
Now you can see the element has been changed to reflect the 40,30,20,100 color.
Photoshop Images and dark colors:
For images with dark colors/blacks you cannot use the color overlay method. In this case, you must adjust the colors differently.
Choose (CS5) Image > Adjustments > Selective Color > Color:Blacks
Then watching your CMYK values in the info window, adjust your sliders to pull out the values until under 250%. These values will vary every image. In this example you can see the 70,67,64,74 was adjusted to 40,30,20,95.
We do accept borders on jobs but do not recommend them. If a border is too close to the cut line it may be cut off center due to paper shift that may occur during the trim process and may give a crooked appearance. If you must use a border a thicker border will tend to give better results as miscuts up to 1/8" is industry acceptable.
Turn off overprint on your artwork. Overprint can cause unexpected results on the final product so please check carefully before submitting.
If a grayscale image converts to CMYK a shift will occur in the final printed piece. Always check the values of your greyscale images on your final CMYK document. If you have any other color aside from black then a shift may occur.
When creating a foil mask or embossing mask you must create a separate file along with your regular artwork. This file must be at 100% black (no other colors, gradients, or shading) and white. The black will represent where the foil or embossing will be placed almost like a template over your artwork. Anywhere white will not be foiled or embossed. Foiling and embossing is also done only on one side of the paper and can not be done on both and is limited to certain paper stock.
All Foiling and embossing is done "blind" meaning after the cut so it may shift up to an 1/8th of an inch. Please compensate for this on your artwork and keep art simple. Do not align artwork against or under the embossing or foiling due to this shift. All embossing and foiling must be with in the safe area (please see Safe Area) and can not bleed over the edges. Avoid using thin fonts and thin lines. Foiling and embossing is a delicate process and due to the limitations certain point sizes may not register (Recommended minimum 10pts or above, depending on font).
If you have foiling with UV please keep the foil 1/8" from any UV. If UV is placed under any of the foiling it will tend to flake off so please check your artwork carefully (See When Using Multiple Add On Services for more information).
Position of the foil, minimum 0.25 inches from the trim line
Foil Stamping Files must be 100% black. Gradient, color not excepted
Foil Stamping can not overlap with UV and Spot UV, Distance between spot UV and foil minimum 0.125”
We do not recommend using spot UV on the back side of the card when you need foil stamping on the front
Hair line of foil might not be able to show, use minimum 4 point stroke weight and up
Avoid using large solid foiled area (we do not recommend larger than 0.75” for both dimension sides)
We Foil Stamp Front Side only
The maximum allowable paper size for the product is 3.5" x 2"
The maximum allowable foil stamping area is 3" x 1.5"
Spot UV is the Gloss UV coating that is placed on the printed item only in specific places unlike standard UV Gloss which covers the entire surface. When creating a UV mask you must create a separate files along with your regular artwork files. The black will represent where the UV Gloss will be, and anywhere with white will not have UV.
Spot UV files must be 100% process black (no other colors, gradients, or shading) and white. (0C, 0M ,0Y ,100K)
Spot UV on Silk Cards can only be maximum 40% overall coverage of entire area - This prevents the cards from sticking to each other.
Spot UV cannot be put on the back side of a print job that has Foil on the front.
No percentages of black such as a gradient or a B&W image grayscale - These will not work properly and drop out with and unexpected look. Small details will drop out. We do not recommend spot UV on small or thin text and we do not guarantee Spot UV registration. You may wish to add a pixel outline to slightly thicken spot UV to compensate for registration shift on the spot UV.
In the following illustrator example below, four artboards were created (for versions of Illustrator that do not support artboards, similar can be done with multiple layers) - A Front, Back, Front UV, and Back UV artboard. Similar layouts can be done in photoshop layers just as easy. In this example the 405Media.com logo would be glossy as well as the "affordable full color quality printing!" text. Also various keywords would also be printed only as spot UV as a design element - notice how those words do not show on the Front or Back sides. Thus anything you put on your spot UV artboards/layers (in 100%K only) will result in those elements being printed with gloss UV.
Using Multiple Add On Services (Embossing, UV, Foiling)
We do not recommend using multiple services that puts too much stress on the paper. When combining two or three of these services certain imperfections may appear due to this stress. Foiling may flake, embossing may not show up as clear, and the UV may crack. Please be aware of this when creating your artwork.
All folds may come standard with our brochures and no custom folds are allowed. Please compensate for a shift that may occur during the folding process (up to an 1/8"). All artwork should be within the safe area between each panel that is folded (See Safe Area for more information). Artwork that is exactly lining up against these fold lines is not recommended due to this limitation. When creating something like a greeting card or folded business card remember to check the orientation before submitting. We highly recommend referring to our templates to see the orientation of each panel (See Orientation for more information).
A score is a crease made in a sheet made of a heavy stock paper to eliminate cracking and to facilitate a straight and accurate fold. Please be aware that a slight shift in the score may happen during the scoring process (up to an 1/8"). Artwork that is exactly lining up against these score lines is not recommended due to this limitation.
You may have up to two scores done on any one product. The score can not be in different directions and must run parallel to each other. There must also be a minimum of 1.5" distance between each score. When uploading artwork with a score do not put instructions on the artwork or they may get printed. Instead please send us a separate instructional file to firstname.lastname@example.org (Please see Samples & Instruction)
A perforation is a series of small holes done to a sheet of paper so that a section can tear easily over a straight line. Please be aware that a slight shift in the perforation may happen during the perforation process (up to an 1/8"). Artwork that is exactly lining up against these score lines is not recommended due to this limitation. You may have one score done on any one product. When uploading artwork with a score do not put instructions on the artwork or they may get printed. Instead please send us a separate instructional file to email@example.com (See Samples & Instruction for more information)
When using numbering please lighten a box over the area you wish to have numbered. The dimensions of the box should be .75 x 3/8'. If you have two sets of numbers leave at least a space of 2.25" between the two boxes.
If you have a spot UV on the side that has the numbering on it please leave a space so the numbering can be printed properly. If you have foiling or embossing done to please have it at least 1/8" away from the numbering (See Foiling and Embossing Requirement for more information)
When submitting a rasterized image please have it minimum 100PPI @ actual size, 200PPI @ 50%, 300PPI @ 25% etc. No bleed is required for banners. Typically edges will be hemmed & sewn, and grommets will be applied in each corner and for larger banners middle or every two feet. Custom options like pole pockets, velcro, or other options can also be done, please contact us about these requests.
All envelopes must follow the template given on our website. We recommend not having envelopes that bleed past the fold lines since the fold may shift during the process up to an 1/8".
If you plan on having color on the flap please make sure you leave a slight space between the fold and the flap (about 1/32". However we do not recommend using these types of designs due to the shift that may happen).
Templates are available on our website. Please remove the template before submitting your artwork.
Event Ticket Requirements
Please make sure to send us an instructional file if perforation and/or numbering is required. Orientation is critical for a two sided event ticket especially if they have a perforation.
Samples & Instructions (Scoring, Numbering, Perforations)
To set up a perforation, scoring and/or numbering instruction you would send us a copy of the front artwork faded out by 50% then add a dashed line where you want the perforation to be, and a solid line for a score. Please put in bold red over the dashed line PERF or SCORE. Where you wish to put the numbering place a white box with the number you want to start at. Include in the email the job number so we can reference your order and on the header type in SAMPLE INSTRUCTIONS.
Please be aware that the scoring and perforations may shift during this process up to an 1/8".